We’re making inroads in the hottest category and working with a blue-chip brand on something that should energize fan engagement.” Just as it was at the outset of IBM’s U.S. Open deal decades ago, ...

With the new agreement, IBM will become UFC’s Official Global AI Partner, marking the first time UFC has opened up this marketing category to a brand partner. The core of the partnership will feature ...

UFC announced Thursday that IBM will be its first-ever global AI partner, teaming up to develop a new way for fans all over ...

IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector. One source familiar with the deal put it at low eight figures over a four-year term. The UFC's first ...

"IBM is an iconic blue-chip, global brand with decades of experience in sports marketing. Together, we're pioneering a ...

The Guardian has announced it will stop posting on X, formerly Twitter, becoming the latest in a growing list of companies ...

iFOLIO CEO Jean Marie Richardson Wins Woman of the Year and 4 Stevie (R) Awards for Women in Business ...

Musk has predicted a comeback for X’s business after fervently backing Trump’s campaign through the platform and in more than ...

Explore daily insights on the USA TODAY crossword puzzle by . Uncover expert takes and answers in our crossword blog.

Today, Converse is once again a leading brand in the fashion and footwear industry. IBM’s comeback is a remarkable example of ...

like Microsoft and IBM, to be a part of the story and share their perspectives. Prioritizing diverse stories can help ...

Under the leadership of ‘small-town girl’ Prativa Mohapatra, Adobe India has grown rapidly, reflecting the brand’s evolving ...