A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Some people hate customer loyalty programs. They don’t see value in them, don’t like sharing their personal information with companies, and don’t like their spending activity being tracked.

An in-depth look into the largest airline loyalty program in the world.

The carrier pulled some of its largest planes from flying to Los Angeles, amid a weaker Australian dollar and Trump tension.

Digital experiences and personalization will dominate agendas in the channel.

United Airlines is overhauling its MileagePlus loyalty program to reward customers who have the carrier's credit card over those without it.

They’ve been touted as the biggest changes to Qantas Frequent Flyer status in the 40-year history of the airline’s rewards program. In one way or another, they’ll impact almost every one of the scheme ...

Spirit is betting is mix of new premium offerings will build a stickier loyalty program to draw more frequent flyers and business customers.

When organisations talk about innovation in channel incentives, the conversation is usually around technology, and in its most visible forms: things like dashboards, leaderboards, gamification ...

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So here are five common mistakes that Canadians make when selecting a credit card or cards where they may end up getting one ...