Kering, LVMH and More Fashion Brands Are Sitting Out the U.N.’s Climate Talks
Apparel Impact Institute president Lewis Perkins said COP29's focus on finance is still an opportunity for the industry "to ...
How a switch to brand marketing is getting 20-year-olds through M&S’s doors
Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home ...
Tomorrow Sells A-COLD-WALL* Just Nine Months After Buying the Brand
Ross, who launched A-COLD-WALL* in 2015, exited the company at the time of Tomorrow’s acquisition. He later launched a new ...
Defying The Rulebook: How Wicked Is Soaring Beyond Traditional Marketing
More than just a marketing campaign, Wickedcore is emerging as a movement, immersing audiences in a dual-hued world of green ...
Marketing Week5d
The 10 reasons Marks & Spencer is the Brand of the Year
If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...
Why This Sustainable Denim Brand Argues For Affordability
Oliver Timsit started his career in B2B. Now he's wants to build the go-to ethical but affordable denim brand Oliver Logan.
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Converse announces Harsh Varrdhan Kapoor and Khushi Kapoor as faces of the brand in India
The two actors bring their unique energy to the brand, highlighting Converse’s spirit of creativity and expressing oneself ...
Marketing Week9d
Marks & Spencer wins Brand of the Year accolade
Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, Lucky Saint, McDonald’s and Octopus Energy to the prize.
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How 2024's Global Tours Became Fashion's Best Marketing Tool
Taylor Swift's Eras Tour generated major buzz for Versace, while Sabrina Carpenter's "Short n' Sweet" Tour boosted Victoria's ...
The Burberry Whisperer? Joshua Schulman Plans to Restore the Brand’s Fortunes, Win Back Customers
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
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How Fashion and Beauty Brands Are Pivoting Their Marketing Strategies During Election Week
As the world braces for yet another historic and highly consequential presidential election, fashion brands, retailers, ...
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My Fashion (Legal) Odyssey: Part 3 Race and Fashion - The Emergence of the Urban Brands
The year is 1987. My stint as General Counsel of Sergio Valente has come to an end after the break-up of its partners. I ...