Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Michael Jordan has secured numerous lucrative brand deals that significantly contributed to his estimated net worth of $3 ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

Michael Jordan’s Jordan Brand is expanding its commitment to the Black community with its latest partnership with StoryCorps. Combining Jordan’s financial resources and StoryCorps’ intention ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Michael Jordan’s brand has a significant impact on the NFL, with players like C.J. Stroud and Dre Bly aligning with it. The brand, valued at $7 billion, has also seen Sean Payton become the ...

Cincoro, a tequila brand co-founded by decorated basketball star Michael Jordan and four other NBA elites, revealed its latest expression in September while celebrating the five-year anniversary ...

Jordan Brand just unveiled its latest performance basketball model with the introduction of the Jordan Heir Series, shown here. According to Michael Jordan's namesake brand, the Heir Series was ...

Stars were once cautioned to avoid politics to protect their brand. Those days are over, writes media critic Brian Lowry in a ...

Acclaimed director Spike Lee sat down with Newsweek to discuss his cultural impact, the 2024 election and the New York Knicks ...