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9 athletes who have their own signature shoes: Michael Jordan, LeBron James, and more explored
Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...
LSU women's basketball commit Bella Hines signs historic NIL deal
Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a ...
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Michael Jordan's daughter Jasmine Jordan has a 3-word message for Bella Hines signing with iconic brand
Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...
He Was the NBA’s New Michael Jordan—Until He Transformed Into Stephen Curry
Anthony Edwards made his name flying high above the rim. This season, he’s set aside dunks for 3-pointers.
How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...
How James Jordan’s military roots, family shape his leadership with Charlotte Hornets
The elder of five siblings and big brother to Michael Jordan is one of the longest-tenured employees for Charlotte’s NBA ...
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When did Air Jordan 4 sneakers debut? Sneaker's history and attributes explored
Born out of a historic collaboration between Michael Jordan and Nike, the Air Jordan 4 is one of the most celebrated sneakers ...