In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

After considering offers from several well-known footwear brands, Hines ultimately chose Jordan, a brand she felt closely ...

He is the author, most recently, of “Secondhand: Travels in the New Global Garage Sale." Michael Jordan isn’t accustomed to ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The cakery was recruited to create a cake for NBA legend and NASCAR team cofounder Michael Jordan and many other pro athletes ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The elder of five siblings and big brother to Michael Jordan is one of the longest-tenured employees for Charlotte’s NBA ...

The original location of Revolution Brewing, the cherished Logan Square brewpub, will shut down on December 14. The owners ...

Bradley Cooper is one of Hollywood's biggest sneakerheads. He's got the Riccardo Tisci x Nike Air Force 1 in his collection.

XI had its first in-person courtroom showdown with NASCAR during a Monday hearing over a preliminary injunction request.