Switching to a store brand can mean a drop in quality, but that's not the case with these Member's Mark products from Sam's ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

Brand strategy shaped by thoughtful design, retail partnerships, and considered pricing helped Savette carve out success ...

Where algorithms and machine learning models are leveraged to heighten customer engagement. But do these result in enhanced ...

Companies are eliminating an endless assortment of products to boost profit. For consumers, it means that they now have fewer ...

Retailers and brands can establish deeper connections and drive loyalty with inclusive products and offerings that celebrate ...

Channel Edge is a downstream blend of individually registered soybean seed treatment products and a combination of four ...

Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

Getting a shoe’s comfort, performance and style right is important. But these brands also have taken a page out of luxury ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Retailers with fan-favorite food brands see stronger loyalty and higher wallet share, Bain & Company found in a new report.

It is also one of the hardest to master! Campaigns that evoke emotion and build memories are 99% routed toward the ...