violet, mauve. Barf. As Fast Company’s creative director, I love color. My job is to use color to create meaning and evoke emotion. But I try* to steer clear of purple—it’s a confused ...

At the end of his life, with his eyesight failing, he imagines purple as a transgressive colour. “Purple is passionate, maybe violet becomes a little bolder and ***** pink into purple. Sweet lavender ...

Encapsulated, according to Laurie Pressman, vice president of the Pantone Color Institute ... provocative and thoughtful”, Ultra Violet is a deep purple shade that Pantone says communicates ...