NEW YORK -- Saks Fifth Avenue says its holiday light show, a popular New York City tradition, is coming to an end. For years, the department store has attracted visitors with dazzling lights at its flagship store in Midtown, Manhattan.

The department store is canceling an annual show that has long drawn tourists to its flagship store in New York City.

After years of tradition, Saks Fifth Avenue in Manhattan announced that it will not be running its annual holiday light show this holiday season.

Last year, Saks teamed up with Dior to host its light show spectacular at 611 Fifth Ave. Actress Jennifer Lawrence, a longtime ambassador for the LVMH-owned brand, even made a special appearance at the premiere to kick off the wintertime tradition, which has been held annually since 2004.

Dazzling displays of synchronized lights on the facade of Saks Fifth Avenue’s flagship store in midtown Manhattan have thrilled holiday visitors for years.

One of the most popular signs of the holidays in New York City is no more. Saks will not put on its typical light show on the building’s Fifth Avenue façade this holiday season, the company confirmed Monday to NBC New York.

After nearly two decades of enchanting holiday shoppers with its elaborate light displays, Saks Fifth Avenue suddenly canceled this year’s installation, an about-face from statements made less than a month ago.

If you were looking forward to Saks Fifth Avenue’s spectacular light show, you might want to adjust your expectations. The famed event will not take place this year. The reason for this decision? A spokesperson shared with local news outlets that the cancellation is associated with “changes in its approach to the holiday windows” to