His focus on branding—such as the iconic Spencerian script logo—cemented Coca-Cola’s identity as a refreshing staple, not a medicinal tonic.

Robinson suggested the name and penned the now-famous trademark “Coca‑Cola” in Spencerian script, which was popular at the time.

Robinson experimented with several versions of the company's logo in Spencerian script, a popular writing style then, which resulted in multiple editions of logo designs and shapes until the late ...

Robinson also experimented with several versions of the company's logo in Spencerian script, a popular style of writing at the time.

Robinson experimented with several versions of the company's logo in Spencerian script, a popular writing style then, which resulted in multiple editions of logo designs and shapes until the late ...

Robinson played around with several versions of the company's logo in Spencerian script, a popular writing style at the time, resulting in numerous logo designs and shapes until the late 1960s.

Robinson toyed with writing the company's name in Spencerian script, a prevalent writing style at the time.

Robinson experimented with writing the company’s name in Spencerian script, which was a popular writing style back then. There were various iterations of the logo, including dramatic makeovers ...

Robinson experimented with writing the company’s name in Spencerian script, which was a popular writing style back then.

Robinson also experimented with several versions of the company’s logo in Spencerian script, a popular style of writing at the time.

From the beautiful ornate script we associate with days gone by to the rise of texting—handwriting has come a long way in the past century.

Variety is the spice of life, and some fonts are more appropriate in certain situations than others (can you imagine Coca-Cola spelled out in Comic Sans instead of its flowy Spencerian script?).