Dive Insight: Target first launched Auden in 2019. At the time, the company said a survey said Target was womens’ top choice when shopping for bras, underwear and pajamas.Five years after its ...

Target is taking strides to make its apparel selection more size-inclusive. The big box brand's newest intimates and sleepwear lines feature a wider size range, with Target's Auden, Stars Above ...

All in Motion Women's Medium Support Mesh T-Back Bras. From. $24. $24 at target.com. Related. Related. ... target.com All in Motion Women's Low Support Longline Brushed Back Bra With Shelf.

Target is aiming the spotlight on Auden, its own intimates and sleepwear brand, with the goal of it becoming a billion-dollar brand. “After speaking with thousands of women, we saw an ...

Target has relaunched Auden, its private label intimates and sleepwear brand. The refresh, which is set to debut in stores and online on Sunday, includes over 100 new sleepwear items in addition ...

Target is aiming the spotlight on Auden, its own intimates and sleepwear brand, with the goal of it becoming a billion-dollar brand. “After speaking with thousands of women, we saw an opportunity to ...