Survey shows that La Union continues to attract young adult tourists who are employed and travel in groups for leisure. Majority of them are millennial and Gen Z with an average travel expenditure ...

BAGUIO CITY — La Union’s (LU) tourism revenue climbed 3% year-on-year to P1.06 billion in 2024, according to the La Union Provincial Tourism Office (LUPTO). “Our dear visitors continue to love and ...