About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

The carrier aims to use Fetcherr, an Israeli AI tool, on 20% of domestic flights by the end of the year, President Glen ...

We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst, for their take ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing ...

Delta Air Lines has revealed that it wants 20pc flights to be priced using AI by the end of the year, up from 3pc presently.

The airline is currently testing AI-powered pricing on 3% of fares, but it plans to expand to 20% of them by the end of the year.