The studio behind the “John Wick,” “Hunger Games,” and “Twilight” franchises just made a deal with an artificial intelligence startup to use its back catalog to build a custom AI model. It could be a tipping point.

Runway, a startup developing AI video tools, including video-generating systems, has inked a deal with Lionsgate to develop a custom model.

The two companies are working together to develop a custom AI model trained on Lionsgate's content library. Some say the deal is bad news for human artists, others say it’s a natural next step for the industry.