Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

With falling sales and new boss Allan Leighton saying the turnaround 'could take 3-5 years', what does the Leeds-based ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

Asda brings back Rollback pricing in bid to reverse flagging fortunes - The supermarket, which saw sales fall in the run up ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...

In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the ...