This approach has helped Crumbl establish itself as more than just another cookie shop; it’s become a destination for those seeking a premium dessert experience. A successful sale could provide Crumbl with additional resources to accelerate growth ...

Crumbl is reportedly considering a sale that could value it at roughly $2 billion, according to Reuters. The publication said the dessert giant is working with investment bank North Point on a sales process and that private equity firms may be interested.

The owners of Crumbl are exploring a sale that could value the popular cookie chain at nearly $2 billion, including debt, according to people familiar with the matter. The Lindon, Utah-based bakery franchise chain is working with investment bank North Point on a sale process that could attract interest from private equity firms,