Delta’s embrace of AI is the latest example of dynamic pricing, where companies adjust prices in real time based on factors ...

Travel through Boston by plane and by cruise ship surged to new heights over the past 12 months, setting a pair of new ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Travel through Boston by air and by sea surged to new heights over the past 12 months, setting a pair of new records at ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

United Airlines shares rose 4% as the U.S. carrier projected improved demand since the start of July, an upbeat tone after ...

United Airlines executives said on Thursday the company has seen strong bookings in the past three weeks, with the carrier ...

We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst, for their take ...

The airline is currently testing AI-powered pricing on 3% of fares, but it plans to expand to 20% of them by the end of the year.

Delta introduces AI-powered personalized fares, ditching set prices for dynamic pricing tailored to individual travelers.