EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...

LinkedIn may have trained AI models on user data without updating its terms. LinkedIn users in the U.S. -- but not the EU, ...

At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...

Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...

We watched the entirety of the three-hour Investor Day presentation, and did our best to round up all the AI "highlights" in ...

EA made generative AI the core of its business. It wants to use the technology for Efficiency, Expansion, and Transformation.

During its Investor Day 2024 presentation, publisher Electronic Arts shared a concept video called "Imagination to Creation." ...

Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...

The new EA Sports FC 25 introduces Rush mode, revamped tactics, and a new AI system, but it's not the convincing win it could've been.

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

Video game company EA released a concept video that shows a future program where gamers can create a video game from scratch.

Electronic Arts unveiled its EA Sports App for connected entertainment beyond gaming will begin testing this fall.