In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...

The Pro Max has also beat out every challenger in ... has something for everyone — including the older iPhone 15 and iPhone 14 models Apple continues to sell at reduced prices.

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

In this episode of ‘Battle of the Brands,’ our tech editor, Henry, goes head-to-head with two heavyweight phones: Samsung Galaxy S24 Ultra vs. iPhone 15 Pro Max. Join us for an in-depth exploration of ...

This MagSafe case is from Spigen, known for its line of sleek gear and accessories made for those on the go. The Optik Armor ...

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio ...