The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a ...

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...

Elon Musk has ridiculed Jaguar after the British carmaker's cryptic new promotional video sparked online mockery. The company ...

Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...

The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.

Jaguar has announced a new brand identity. The company will reveal new logos and a new electric GT car concept on December ...