The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

The first product from the new TWR is the Supercat, a Jaguar XJS restomod that spits out out 660 hp. The output is generated ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar's latest advertisement, 'Copy Nothing,' has stirred controversy and ridicule on social media for its absence of cars, ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

The video, which was posted on the company's social media channels, shows a group of models modelling bright and flamboyant ...