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Paramount Global ends standoff with NielsenParamount Global has struck a deal with Nielsen Media Research for access to the measurement company’s data and analytics products. The deal comes several months after Paramount dropped Nielsen ...
Nielsen has appointed Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly ...
Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other properties used rival tabulation ...
The nation’s largest recreational boat and yacht dealer now operates out of the Nielsen Media Research campus at 502 Brooker Creek Blvd. MarineMax, the nation's largest recreational boat and ...
The dataset includes ad impressions for TV and radio and, most recently, social media advertising data. Nielsen's Ad Intel Data cover advertising occurrences for a variety of media types across ...
Nielsen has announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
It depends on which ratings service you believe. The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t understand why their favorite ...
Nielsen’s Custom Research and Media Analytics division will provide qualitative and quantitative surveys designed to segment target audiences based on demographic and behavioural variables ...
Nielsen has historically been perceived as a measurement company but is now actively shifting its identity. It aims to be ...
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