US energy-drink producer Nutrabolt has worked with Hershey on a range of energy drinks and ‘pre-workout’ products.
Casey’s, Kum & Go, 7-Eleven carrying new flavors in energy drinks, powders, whey protein that include Jolly Rancher, Bubble ...
Hershey has announced a new partnership with Nutrabolt, the wellness company that owns C4, a popular brand of energy drinks. ...
The initial tranche of products will include the sweet giant’s Bubble Yum, Jolly Rancher, Hershey's Milk Chocolate and Reese's brands.
In a move that most of us have been praying for since childhood, candy is officially being declared a health food! Well, that ...
On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the ...
The Hershey Company has struck a deal with C4 Energy to bring a line-up of protein powders and energy drinks with flavors ...
CEO of C4’s parent company Nutrabolt. “On the flip side, this is a great opportunity for us to reach new audiences.” The partnership should help C4, the fourth-best-selling energy drink ...