New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on ...

We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

In a bold move aimed at reshaping its revenue model, Walmart has sealed a monumental $2.3 billion deal to acquire television maker Vizio, signaling a strategic pivot towards leveraging consumer data ...

Editor’s Note: Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor do any of the overseas games taking place this football ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in ...

There’s a growing concern that the widespread adoption of AI can lead to “blandification”—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can ...

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.

For the next three months, the Red Robin Food Truck is on the road celebrating its 50th birthday with consumers.

A look at the email marketing tactics of presidential candidate Kamala Harris—and why they are scoring with her audience. As Google implements stricter policies around bulk email, email marketers must ...