World Autism Day, on April 2nd, raises awareness and fosters inclusion. This article explores campaigns worldwide that ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

The Turkish government has ordered the suspension of social media accounts sharing information on widespread protests ...

Addressing questions about the app’s pricing, Mosseri stated that Edits will be free to use but may introduce paid features ...

In this article, Sharat Kumar, Director at Crazy Few Films, delves into the evolving landscape of brand marketing, examining ...

According to a recent industry report, digital media now captures 51% of India’s ad revenue, surpassing TV’s 49%, driven by a 65% year-on-year surge in e-commerce ads, 33% growth in connected TV, and ...

As part of its latest campaign, DAAWAT has brought together the legendary Shah Rukh Khan and the iconic Zeenat Aman to indulge in an unforgettable Daawat.

Fools' Day, brands come up with playful campaigns to engage their audience. ixigo has been launching fun, travel-themed pranks over the years.

IPL-related influencer content on YouTube, 51% enjoy behind-the-scenes cricket content the most, and 35% trust IPL influencer ...

Every April 1st, brands dive into pranks – some clever, some questionable. But do these stunts create real engagement, or ...

The number of advertisers grew from 40+ in IPL 17 to 55+ in IPL 18, showcasing the tournament's growing appeal. The ...

ICICI Lombard’s Sheena Kapoor talks about the evolving marketing landscape, key BFSI trends, campaign strategies, the role of ...