Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin​ shatters the illusion that Apple has always ...

When it comes to creating meaningful purpose-driven campaigns, brands can look to the work of NGOs, says Toby Symington of ...

The two companies are working together to develop a custom AI model trained on Lionsgate's content library. Some say the deal ...

On Wednesday, the Fed slashed interest rates for the first time in four years, cutting the benchmark rate by half a ...

Sir Martin Sorrell’s S4 Capital and Tim Dyson’s Next 15 both announced H1 figures this week and neither made particularly ...

As holding companies invest millions in building and acquiring complex AI tools, Publicis’s acquisition of long-established ...

We all think we own a piece of Tupperware, but if we did, the brand wouldn’t have to file for bankruptcy. System1’s Andrew ...

What’s the key to moving a client relationship from project-based to becoming a client’s retained agency of record? In this ...

Tupperware faces a turbulent chapter with its recent Chapter 11 filing, as shifting consumer habits and fierce competition challenge the once-revolutionary brand. Yet, with its deep-seated brand ...

The Window’ highlights defining eras of the store, depicted through a changing storefront and is the first of three festive ...

Throughout the ad, viewers see a single shop window change over a century as it is dressed and redressed, with each display representing a different era, signaled by iconic products of the time. From ...

In an Edelman-created ad, the lifestyle guru appears camera-ready and effortlessly poised as ever, as she shares her secret ...