Global advertising spend growth is expected to slow versus 2024 forecasts, with the market on course to grow 6.7% this year to $1.15trn, a downgrade of almost one percentage point; the critical factor ...

Tourism to the US is expected to decline as the country’s new administration threatens trade wars, travel bans, and expresses hostility to the sovereignty of erstwhile allies; global brands are ...

Aurora50, a DE&I startup, built an extensive collection of diverse and inclusive images featuring women in various professions in the UAE to build credibility to a global movement that showcased its ...

The beauty industry has long taken a one-size-fits-all approach to skincare and makeup. However, it is now being revamped with the emergence of hyper-personalization that focuses on crafting ...

Pocari Sweat, a sports drink brand, collaborated with one of Indonesia's biggest influencers, Fadil Jaidi, and his father for the launch of #IonTahanBocor to boost brand presence during Ramadan, ...

Identifies what sustainability messaging looks like in different regions, which categories are most active in sustainability, and showcases some of the winning work from the Effectiveness 100 rankings ...

The Navy entered FY23 facing its hardest recruiting year in decades with fewer hand-raisers ready to join. In order to convert GenZ, the Navy had to shift their perceptions of what it's like to be a ...

Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a ...

McDonald’s, an international fast-food restaurant chain, launched the campaign ‘Big Enough to Make a Difference’ in Sweden, introducing initiatives focused on sustainability, the environment, and ...

McDonald’s, a QSR, introduced the first adult Happy Meal in partnership with streetwear brand, Cactus Plant Flea Market (CPFM) to generate brand fame, drive immediate sales with Gen Z in the US, ...

Telecom brand KPN partnered with Dutch musician MEAU and created a TikTok talk show to transform attitudes towards online shaming.