NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

On the heels of watching four-star 2026 prospect Jamarion Carlton become a priority recruit for Texas Tech and Baylor after ...

With college football season quickly approaching, some of the sport’s key figures are making their way to North Texas for Big ...

Five-star offensive tackle Felix Ojo became the highest-rated Texas Tech commit in program history when he announced his pledge on July 4, three days after the institution of the House settlement ...

The fireworks began early for the Texas Tech Red Raiders football program on the Fourth of July. On Friday morning, Lake Ridge (Texas) five-star offensive tackle Felix Ojo chose Texas Tech over ...

Venmo, a leading social payments platform for young adults to manage and move their money, today announced new Big 12 ...