NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Mansfield Lake Ridge five-star offensive tackle Felix Ojo will receive a historic revenue share contract after committing to ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

With the addition of Felix Ojo, listed in 247Sports’ composite rankings as the seventh-best overall recruit in the country, ...

Ojo, the highest rated recruit in Texas Tech’s history, has a 6-foot-6, 275-pound frame. In 2024, he was named to the ...