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Tropicana fans are ditching brand
Tropicana’s bottle redesign has customers questioning if the juice is really worth the squeeze
Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck and crown-like cap with a more traditional-looking plastic bottle, reducing the size from 52 ounces to 46 ounces.
Tropicana fans are ditching the brand after a orange juice bottle redesign
Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe.
Tropicana responds to backlash over juice bottle redesign as sales reportedly decline
Tropicana rolled out its newer, more generic-looking orange juice bottles over the summer, downsizing from its previous 52 ounces to 46 ounces.
Customers not happy with new, smaller Tropicana bottles
The redesign included downsizing the bottle by six ounces. Prices on the new bottle are supposed to be lower-- but not all stores are following Tropicana’s price recommendation.
Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.
Tropicana orange juice fans revolt against smaller bottles as shrinkflation spreads
The other thing customers aren’t buying is Tropicana Orange Juice. Bottles have been sitting on supermarket shelves since the rebrand rolled out over the summer, with sales dropping a whopping 10.9% in August, and plummeting 19% by October, according to market research firm Circana as reported by CNN.
Tropicana redesigned its iconic orange juice bottles — and customers aren’t happy
Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t happy about it.
Tropicana redesigned its classic bottle. Customers revolted
Tropicana customers are in revolt over an orange juice bottle redesign. Again.
Tropicana Responds to Backlash Over Bottle Redesign: 'These Types of Changes Can Take Time'
The juice brand recently traded its longtime carafe style and crown cap to a more standard bottle shape Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap,
1h
on MSN
Tropicana responds to backlash after new bottle design called ‘generic, no longer meaningful’
The brand debuted a new bottle that was intended to be more environmentally- and user-friendly and was reportedly a direct ...
Yahoo Malaysia
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Tropicana Unveils Its First Luxurious & Branded Residence, The Skypark Kepler By Banyan Group in Lido Waterfront Boulevard, Johor
Tropicana unveils its latest crown jewel in Johor – the RM80 billion-ringgit township, 163-acre Lido Waterfront Boulevard ...
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