The company's B2B software may help brands better personalize their sites for different customer demographics.

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their ...

Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Roku confirmed the auto-playing ads are a thing, and said they are an official test. However, the company stopped short of ...

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

The National Republican Senatorial Committee (NRSC) targeted Georgia Sen. Jon Ossoff (D-Ga.) in a new digital ad on Friday over his vote against a GOP-crafted bill to fund the government through ...

INDIANAPOLIS - Attorney General Todd Rokita and the Indiana Gaming Commission are alerting Hoosiers to an illegal gambling website and social media ads posing as licensed Indiana casino companies to ...

Will Jerome Tang’s approach work in the log run? Or is a shift coming to his Kansas State basketball roster strategy?