Customers are increasingly prioritizing convenience and flexibility in payments, especially as e-commerce flourishes.

Visa said on Tuesday it was rolling out a flexible payments feature in the U.S. and the United Arab Emirates, as it looks to capitalize on the growing demand for a variety of transaction options.

First in the US, Visa Flexible Credential will roll out with the Affirm Card, a debit card that allows eligible consumers to buy now and pay later.

Visa is partnering with fintech Affirm to roll out a feature that will let U.S. customers use a single card for both debit transactions and buy now, pay later purchases, reflecting growing demand for flexible payments.

This expansion introduces the technology to the US market in collaboration with Affirm and to the UAE with Liv. In the US, Affirm is claimed to become the first to adopt Visa's ne

Visa, Inc. ($V) shares were in focus on Tuesday after the company announced it is partnering with fintech firm Affirm Holdings Inc ($AFRM) for launching a card in the U.S. that will allow customers the flexibility to pay later for their purchases.

Visa is expanding its Flexible Credential card, allowing consumers to pay from various funding sources on a single card