Barbiecore enthusiasts, get ready to snap up a limited-edition timepiece that’s as tough as it is stylishly playful. The Barbie G-SHOCK Watch is a hot-pink collaboration between two iconic brands that ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Barbie, the iconic doll that has captivated hearts and minds for generations, has not only been a staple in toy chests around ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Barbie's been beloved by kids and debated by adults. At 66 years old, she's changed and evolved right along with our culture.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

An iconic doll is celebrating International Women's Month by honoring powerful female friendships with one-of-a-kind toys, ...

Arizona native and Olympic champion Jade Carey is reaching another career milestone: A Barbie doll honoring her achievements ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

An iconic doll is celebrating International Women's Month by honoring powerful female friendships with one-of-a-kind toys, ...

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the ...