Meghan Markle has been accused of copying a small Mallorcan town’s coat of arms in her rebrand, but the village’s mayor ...

Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle venture, As Ever. On February 18, the Duchess of Sussex announced the ...

JM Smucker is embracing a five-prong strategy to turn around the performance of its $5.6 billion acquisition of Hostess ...

It emerged this week that As Ever’s logo looks near-identical to the Mallorcan village of Porreres’ traditional coat of arms, ...

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

Meghan Markle's lifestyle brand is facing major hiccups leading up to its launch. As Ever, originally known as American ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

The Duchess of Sussex Meghan Markle seems to have found herself in another trademark issue after her latest rebrand.

New Britain-based toolmaker Stanley Black & Decker has sued the maker of Stanley travel mugs, alleging it is misusing the ...

Meghan Markle has revamped her lifestyle brand, giving it a new name and company logo, but the updated look has sparked some ...

Mark Kolski, who admitted he doesn’t own the trademark to “As Ever,” said he would not be changing the name of his company ...

Your landscape company’s logo belongs in more places than just on the side of a truck! Check out these five places you should ...