That, as you know, wasn't the case with the Apple Watch Series 10. Still, Apple could’ve marked the watch’s 10th anniversary in a big way with Apple Intelligence, turning it into a futuristic sci-fi gadget that even James Bond would coolly use on his missions. Unfortunately, Apple dropped the ball in more ways than one.

Just like the iPhone X, the Apple Watch Series X—as it was rumored to be called—was expected to mark a major milestone for Apple’s decade-old wearable. It was rumored to bring radical changes, including a new flatter design with a much thinner case along with a new magnetic band attachment mechanism.

The Apple Watch Series 10 is available right now on Amazon. If you’re specifically interested in the 46 mm jet black casing with the black sports band, well then great news. You can get it for $30 off at just $399.

The newest device delivers the most usable screen space on an Apple Watch. Make the most of it with the best Apple Watch Series 10 faces.