“We recreated it by combining human ingenuity and human creativity with artificial intelligence tools to deliver the first-ever Coca-Cola ad, fully created with artificial intelligence,” Javier Meza, president of marketing and Europe CMO at The Coca-Cola Company, said at the campaign’s launch in London this week.

Coca-Cola’s new holiday ad ("Create Real Magic") was created using artificial intelligence, and consumers say it doesn't capture the holiday spirit.

Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any actual creativity.”

Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions, the brand’s latest offering introduces an unexpected twist,

Ad Week reported that the Atlanta-based company teamed up with Silverside AI to create a fresh version of the 1990s classic ad and others as part of its 2024 holiday marketing campaign. Speaking with Silverside AI,