Coca-Cola Star Wars Refresh Your Galaxy campaign brings together two icons to bring storytelling both on and beyond the bottle. As seen during the launch, how and why people connect entices people to ...

Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a ...

In 1985, traditional Coca-Cola was core to the company’s business, and the backlash was an existential threat. A summary of a Harvard Business School case study on New Coke described it as ...

For about a year and a half, Coca-Cola has experimented with limited-edition beverages that have mystery tastes — most of them with vague, futuristic concepts and undisclosed flavors. The latest ...

Coca-Cola CEO James Quincey presented Trump with a bottle that replaces the traditional Diet Coke logo with a label showing an image of the White House and text that says: "The Inauguration of the ...

Coca-Cola said Tuesday it would be pulling a product in less time than it takes for a soda to go flat. The Atlanta-based beverage giant said in a statement to USA TODAY that Coca-Cola Spiced will ...

Coca-Cola gifting Trump a fancy Diet Coke bottle is peak groveling. Despite criticizing the January 6 riot, the company made a special bottle for the inauguration. He already drinks so much he had ...

A 41-year-old secretary at Coca-Cola's global headquarters was arrested for attempting to sell highly confidential trade secrets of a new product to Pepsi.

This is when Coca-Cola started using a white font in a red square box, with the white ribbon flourish underneath it. Bettman/Getty Images. Who created the Coke logo?