The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

Expanding its benefits beyond brides, David’s Bridal ... dresses, shoes, accessories and alterations, among other perks, the retailer said. The decision to offer more perks to other wedding ...

Grace Means found the perfect wedding dress on sale at David's Bridal — but something didn ... idea she was going to wear her late mother's gown for her wedding in September.

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...