Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

From Nike to Epic Games to Madison Reed, here are the major companies partnered with UConn women's basketball guard Paige Bueckers.

PHOENIX — Diana Taurasi is retiring after 20 seasons, ending one of the greatest careers in women's basketball history. The WNBA's career scoring leader and a three-time league champion ...

Stateside, the WNBA champ is influencing in other ways. According to Boardroom, the Nike Sabrina 2 is the second most popular ...

After 25 years of dominating basketball courts, from college to the WNBA to the Olympics, Diana Taurasi is finally calling it a career. The former UConn star announced her retirement on Tuesday.

Diana Taurasi wanted to take her time before deciding whether to retire.Once the Phoenix Mercury star made up her mind, the decision came with the same kind of decisiveness she displayed through ...