Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

From Nike to Epic Games to Madison Reed, here are the major companies partnered with UConn women's basketball guard Paige Bueckers.

Stateside, the WNBA champ is influencing in other ways. According to Boardroom, the Nike Sabrina 2 is the second most popular ...

Diana Taurasi has hung up her laces. On Tuesday, the women's college basketball, WNBA and Olympic legend announced that, after 20 years in the WNBA, she is retiring. In the hours following her ...

Nine-time All-Star Milwaukee Bucks power forward Giannis Antetokounmpo appears to have given fans an exclusive first look at his latest signature shoe. Following a 126-106 blowout victory over the ...

Blame it on the alcohol. The momentary idea between Diana Taurasi and Sue Bird to become WNBA teammates was strictly from Russia with love and basketball. They didn't have the heart to leave their ...

Diana Taurasi wanted to take her time before deciding whether to retire.Once the Phoenix Mercury star made up her mind, the decision came with the same kind of decisiveness she displayed through ...

PHOENIX — Diana Taurasi has spent the past two weeks processing her retirement following a legendary 20-year career with the Phoenix Mercury. Her two young children, Leo and Isla, are also ...