A 3-5 year sponsorship allows the brand to mature, consolidate its presence and create a genuine and deep connection with ...

LONDON (Reuters) - Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new Chief Executive Laurent ...

Denny Hamlin revealed on Sunday that FedEx will no longer sponsor his No. 11 Toyota Camry for Joe Gibbs Racing. The 20-year ...

RB driver Liam Lawson says he thinks McLaren victories in F1 should be marked by the New Zealand anthem during the podium ...

As we all get excited by the PS5 Pro, a Sony patent has been found for a controller feature that could well appear on the ...

A federal judge set to rule on injunction in NASCAR charter case as championship weekend arrives; TKO Group's Mark Shapiro on potential for Netflix to bid on UFC; the St. Louis Cardinals stick with ...

Morgan Stanley analysts raised their target for Formula 1 stock to $102 from $88 on Friday, citing stronger-than-expected ...

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

Analyst Benjamin Swinburne of Morgan Stanley reiterated a Hold rating on Liberty Media Liberty Formula One (FWONK – Research Report), ...

Liberty Media Corporation Series C Liberty Formula One ( (FWONK) ) has released its Q3 earnings. Here is a breakdown of the information Liberty ...

Ferrari has announced a multi-year sponsorship deal with tech giants IBM ... 👉 10 biggest sports deals in history: Where ...