They say there's no such thing as bad publicity, which is perhaps just as well for an attempt to transform the image of women's tennis that fans have branded 'ugly', 'boring' and 'horrible'.

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

French tennis star Gael Monfils, at 38, continues to amaze with his on-court prowess. In an exclusive interview, he shares ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

Tauson's junior triumph at the 2019 Australian Open looked set to be the birth of a star, but she has found security in ...

If Coco Gauff were ever to pull off a Novak Djokovic, she would probably hire Barbora Krejcikova as her coach. When it was ...

Tennis Latest news, WTA Peyton Stearns beat Ons Jabeur 7-6 (8-6) 6-4 in their first head-to-head match on Center Court to ...

Copyright 2025 The Associated Press. All Rights Reserved. Share DUBAI, United Arab Emirates (AP) — Former No. 1 Victoria Azarenka rallied from a set and a break ...

Peyton Stearns played heavy spin to bounce fan favorite Ons Jabeur out of the Dubai draw. Imposing her twisting topspin ...