LG 48-inch B4 Series OLED 4K Smart TV is available for $699.99 at Best Buy, saving you $100 off its regular price of $799.99. Plus, Xbox Game Pass Cloud Gaming arrives on LG TVs in February, making this a gamer’s dream.

LG Display's new 4th-generation OLED panels are 33 percent brighter than previous generations, while also being more power-efficient.

The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

LG's top-line 2025 OLED TVs and gaming monitors will have fourth-generation panels that deliver exceptional brightness and colour accuracy. They're also more energy efficient, and other brands are set to benefit too.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.

LG Display has officially announced the fourth generation of its OLED display technology, and it will be available in LG's M5 and G5 OLED TVs in 2025.

LG Display has officially released more details on its new fourth-generation OLED TV panel technology, which made headlines at CES 2025 with its four-layer design and will be landing in the likes of the LG G5 later this year.