Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The elder of five siblings and big brother to Michael Jordan is one of the longest-tenured employees for Charlotte’s NBA ...

Michael Jordan already flexed his $70 million new jet with a $500,000 paint job. Now, the Chicago Bulls Hall of Famer showed ...

Tyler Reddick needs no pep talk or motivation when it comes to winning his first Cup Series title. He drives for Michael ...

At issue is that both Jordan's 23XI and Front Row Motorsports refused to sign a take-it-or-leave-it charter agreement ...

Ahead of this weekend’s Nascar championship race in Phoenix, Jordan’s team is chasing a title, even as his lawsuit alleging ...

A handful of Michael Jordan memorabilia has sold for millions. According to the Chicago Sun-Times, a jersey worn by the ...