The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The Macy’s Thanksgiving Day Parade, Countdown to Macy’s Thanksgiving Day Parade and ...

NBCUniversal and Macy's just inked a new deal that will keep the Thanksgiving Day Parade on the network for the foreseeable ...

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

The red carpet show for the event, which was hosted by Willie Geist, Matt Rogers and Leslie Jones, brought in 6.5 million viewers across NBC, Peacock and E! as it aired prior to “SNL50” from 7:00-8:00 ...

That number is 202% above the average number of viewers who have tuned into each regular episode of “SNL” throughout its 50th season, which is 4.9 million — itself a 13% improvement on last season’s ...

Macy’s signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade® and Macy’s 4th of July Fireworks® on NBC, Peacock and Telemundo, ...

Macy’s Inc. signed a new rights deal with NBCUniversal for Macy’s Thanksgiving Day Parade and Macy’s Fourth of July Fireworks on NBC, Peacock and Telemundo “marking a significant expansion ...

The agreement includes The Macy’s Thanksgiving Day Parade ... “Watching the Macy’s specials on NBC and Peacock has become such a cherished tradition for so many families, and we take ...