In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Nike has taken a big step forward in 3D printing in a riff on the original Air Max sneaker.

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday’s overtime win ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Sneaker designers often turn to the beauty and artistry of Chinese culture for inspiration. Whether it’s official sneaker ...

The most expensive Nike sneakers ever were worn by the all-time great basketball player, Michael Jordan. Over the years, Nike ...

Fortnite is introducing a brand new cosmetic item called Kicks. Here’s everything you need to know about them and how to get them. It’s not Fortnite without a massive list of skins, whether ...