How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday’s overtime win ...

Nike has taken a big step forward in 3D printing in a riff on the original Air Max sneaker.

Sneaker designers often turn to the beauty and artistry of Chinese culture for inspiration. Whether it’s official sneaker ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

In an unusual occurrence, art museums across the country are inviting sports fans into the world of fine art with exhibitions ...

Sabrina Ionescu‘s victory lap took her to Nike World Headquarters Wednesday, and the Swoosh commemorated her first WNBA ...

During an appearance on Complex, British actor Tom Hardy revealed how far he went to acquire a pair of Jordan 5s as a kid.