With George Foreman’s recent passing, it’s the perfect time to revisit his impact on celebrity endorsements. The two-time ...

Chirag Shah, Vice President - Brand Solutions at Schbang, writes about advertisers creating work to impress their peers ...

The Rolex GMT-Master changed keeping time in two time zones at the dawn of the civilian flights in the '50s. The tool watch ...

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform.

For Fortune 1000 companies and innovation-driven agencies, AI powers campaigns that feel less like ads and more like genuine ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels ‘The Office’—plus, why it was ...

Coca-Cola, Pepsi Max and Velvet toilet rolls are among the surprise bestsellers in Amazon’s Spring Deal Days event. Here’s ...

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

The documentary Beckham, which delves into the life and career of soccer star David Beckham, has captivated audiences with ...

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold ...