Long before a customer reads a tagline or hears a jingle, she sees colour. Research has it that nearly 90% of snap judgments ...

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

However, a new lawsuit says the figure is more of a marketing spin than a scientific fact. What's happening? ...

Cola Company is facing a class-action lawsuit, with consumers alleging that some products are labeled as having "100% Natural ...

The Johnnie Walker Blue Label Ultra bottle is being unveiled at the London Design Festival this month, where the Scotch brand will showcase an installation titled Liquid Light.

In June, Coca-Cola further strengthened its market strategy by introducing pocket-size packaging for its flagship products — Coca-Cola, Sprite and Fanta. These 248-ml bottles are designed to cater to ...