The legacy brands celebrate a decades-long partnership with a global campaign packed with collectible cans, AR holograms and fan-first storytelling.

Coke even revived it this year, offering digital custom bottles and a chance to win a trip to Hawaii. The promo runs through June 30, with chances to win a free limited-edition bottle on social or ...

Crashing the Gates of Culture With Virgil Abloh where the notion of existing in between comes up. The book is less a ...

Long before a customer reads a tagline or hears a jingle, she sees colour. Research has it that nearly 90% of snap judgments ...

For Florida residents, Wildwood offers something particularly special – a chance to connect with the state’s unique past.

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

Walt Disney World is one of two locations offering exclusive Star Wars-themed Coca-Cola bottles as part of a new global ...

personalized Coca-Cola cans and bottles. Seshnee Naidoo, Senior Director, Franchise Operations, Equatorial Africa Region, at Coca-Cola, says: "In today's ...

Share a Coke customization caravan will also bring the experience closer to fans on campuses, where they can customize their Coca-Cola bottles and participate in exciting fun games.

The out-of-this-world release features a series of limited-edition collectibles, some more exclusive than others.